I read a blog post on the Diderot effect and online shopping. It was about how online shopping is way on the rise, due to the pandemic creating novel life changes for people, and the specifics of the Diderot effect.
The first point that struck me was that when our life changes in some big way, like a move, marriage, a baby, a new job, etc., advertisers know that person is more likely to start buying new things. Some of that seems obvious: new house, probably need some new furniture etc. But I think some of that is identity. We’ve got a bit of a new identity and we want to acquire things that reinforce that identity.
Here’s where we get into the Diderot effect. Diderot was… I don’t even know, some dude back a couple hundred years, a painter or writer or something. He go a really nice coat. And it ruined him financially, because he felt like all his other clothes and housing and etc. were too shabby, and kept buying more things, to fit with the coat. Going way behind his means.
We humans have that tendency. I suspect it ties in with wanting our identity to be self-congruent or concordant. We have this nice item that fits an identity we want to have, so when we see other stuff that doesn’t fit that identity, we want to change it. And one of the easiest, quickest ways to do that, is via acquiring objects, or switching out objects, around us.
I think a lot of us fall into this trap. Much of the advertising business is set up around it. Tell me if this is a little familiar: you want to be a painter, or artist, so you get some nice art supplies. You want to be spiritual, so you buy some nice robes or crystals or prayer beads or something. You want to be ripped so you buy workout equipment. Rarely do these items end up getting much use, because we want the items to make us use them, practice with them, get good with them. But that’s not how it actually works, sadly. At least not in the vast majority of cases.
The solution suggested was to make use of the same powerful sources—Identity— that drives us to these unwise purchases, to fight the shopping addiction. Try cultivating the identity of a zen minimalist, who is happy with simplicity. Or a MacGyver, who solves his/her problems with whatever materials are at hand. Then your identity satisfaction becomes wrapped up in not buying the extra things. In being thrifty and simple and good for the environment.
It seems like a promising idea. I’d say online shopping is the last obvious big bad habit I have (I’m sure there are more subtle things going on that I’ll have to deal with later) so the idea of getting a handle on it and changing it is exciting. Though not as exciting as some of the even bigger habits addictions I’ve already made huge progress on.
In regards to that, I feel like perhaps when this job ends I’ll finally be ready to handle not having a structured job to go to in the morning, but still being productive. In no small part due to mostly getting over all these addictions/bad habits that rush in to fill the time. I think I can not allow them to fill the time, and rather, wait for the vacuum to pull me into some really meaningful work.
Though I still plan on ending up with some kind of part time job, even as I’m exploring jobs. It just feels healthier. I may be able to be productive without any job, but no reason to play hard mode when having part time work makes staying focused and productive and happy easier. Perhaps I’ll change my mind as I get a better idea of things I want to do, and switch to pursuing them more than part time, or perhaps I’ll need to not have a part time job, to give some job experiments a try.
In any case, I’m now trying not to keep circling around “what do I do next.” And get back to “how can I make the most out of what I’m doing now?”
You only ever have right now, and even if it’s not my dream job, I have faith that it’s exactly where I need to be, and if it’s not fun, then it’s a lesson for me to learn. As much as I can, I should be able to enjoy and be authentic in whatever I happen to be doing. I think that’s part of the lesson for right now.
OK; take care, hope you are staying safe and healthy, and with love,
-Isaac